For more information:
D. John Anderson
AppMagic, LLC
John@AppMagic.com

AppMagic Announces ExpenseIT 2.0
www.ExpenseIT.com

San Francisco, CA, January 6, 2000—AppMagic, an innovative developer of human-friendly software, announces the version 2.0 release of ExpenseIT, its premiere financial software for reconciling shared expenses among couples and group households. ExpenseIT makes it easy for people who live together to shop freely for each other, pay bills, and conveniently incur other shared expenses, while still keeping track of who owes who for what. “Now, sharing a home and a lifestyle doesn’t mean having to share bank accounts,” says John Anderson, senior partner at AppMagic. “And after an overwhelming response from our beta release, we’re happy to announce that the final version of ExpenseIT 2.0 is ready.”

ExpenseIT was developed in response to the growing number of couples who live together but keep separate finances. According to a poll by Women.com, 26% of more than 2,700 couples who responded keep all their money in separate accounts; of the remainder, 59% use a combination of joint and shared accounts. “There’s further evidence that, for working couples, developing a consistent strategy for sharing expenses, even if one person has lower earnings and can’t contribute equally, can alleviate tensions over money and strengthen the relationship,” says Anderson.

But people struggle to share expenses in surprisingly awkward ways. “We’ve seen everything from scrawled numbers on the refrigerator to multiple joint accounts,” says Helen Casabona, product designer. With ExpenseIT, which has also been embraced by students and young professionals who rent or buy homes in tandem to beat the high cost of housing, anyone from college students who just want to divvy up grocery and utility bills, to independently financed couples with multiple joint properties, can share expenses to any level of detail. They just save receipts and take a few minutes a months to enter them in ExpenseIT. ExpenseIT can also be used for one-time events, such as to share traveling expenses among friends, or to reconcile party expenses for a community group.

ExpenseIT is try-before-you-buy software that’s distributed, purchased, and fully supported online, at www.ExpenseIT.com. It runs on Windows 95/98/NT. Anyone with an Internet connection can download ExpenseIT via modem in about 5 minutes, install it in seconds, and use it free without restriction for 90 days. ExpenseIT can be purchased online by credit card for $39.95, and instantly registered without entering a cryptic password or CD key. ExpenseIT can also be purchased by check.

Click here for a screenshot.

About AppMagic
AppMagic is a small, independent software company dedicated to producing application software that’s designed with the same care and workmanship as a Swiss watch, high-performance car, or fine piece of art. We focus on every detail to make our products reliable, efficient, and intuitive. We strive to leave out complicated features that never get used, we concentrate on making common tasks simple, and we include documentation that’s not only clear, but fun to read.

AppMagic LLC
P.O. Box 489
La Honda, CA 94020-0489
650.233.0151 (fax)